After a school project where I was tasked with designing a new website for a local food truck in class, I noticed they were soon launching their first location and started to work with them on rebranding. I wanted to make the brand more approachable but evolved, as they are now moving from a single truck to multiple trucks and locations. I also sought to make them more recognizable as their previous mark could be easily confused by an audience who is already unsure what trompos are. The project requires a lot of collateral as it will be on signage, clothing, social media, and their own personal website so I think anyone looking at this project in my portfolio would get a feel for how easily I can cater my designs to each of those things.

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